• Product Strategy
  • UX & Interaction Design
  • Design Systems
  • Design Leadership
  • AI Workflows

Product Design Manager with 10+ years leading digital product design across mobile and web platforms.

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Abdellatif Ashoush, Product Design Manager

ashoush™studio

(About)

Abdellatif Ashoush

Leading digital product design across mobile and web platforms.

(Experience)Since 2013

10+

years in digital product design

Portrait of Abdellatif Ashoush Abdellatif Ashoush Product Design Manager
Ashoush™

Shaping product strategy, building scalable design systems and mentoring designers.

(Focus)

Creating effective design processes, improving team collaboration, and delivering consistent, user-centered product experiences.

(Selected work)

Work (4)

Selected product design work across mobile and web.

Get in touch
Daryn fund manager portal and investor app

Daryn

Case study

Product Design Manager · Fintech, Saudi Arabia

  • Real estate fund investing from 1,000 riyals, right from the phone.
  • An investor app and a fund manager portal, in Arabic and English, light and dark.
  • One design system behind 470+ screens.
View case study
WEQAA Center case study cover

Weqaa

Case study

Product Design Manager · Government, Saudi Arabia

  • Field inspection for a Saudi government center protecting farms from pests and diseases.
  • An Android app for inspectors and a web portal for supervisors.
  • 800+ screens, Arabic first, built on one design system.
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Tendra marketing site and buyer dashboard

Tendra

Case study

Product Design Manager · B2B procurement, Saudi Arabia

  • A procurement marketplace for buyers, suppliers and contractors.
  • RFQs, matching, quotation comparison and order tracking in one web app.
  • 880+ screens in Arabic and English, built on one design system.
View case study
Bareq ERP case study cover

Bareq

Case study

Product Design Manager · ERP, Saudi Arabia

  • An Arabic-first ERP for sales, purchases, inventory, finance and HR.
  • ZATCA e-invoicing, VAT and 30+ business reports in one web system.
  • 390+ screens built on its own UI kit and design system.
View case study

(Experience since 2013)

Experience (3)

10+ years designing mobile and web products, working closely with Product and Engineering teams.

Get in touch

(Areeb Technology)

Apr 2018 to Present

Leading product design across multiple digital products, from discovery to final UI, while building scalable design systems and mentoring designers.

Product Design Manager

(IoTBlue Software as a Service S.L.)

Mar 2017 to Mar 2018

Designed web and digital product interfaces, turning product requirements into user flows, wireframes, prototypes and high-fidelity UI.

Product Designer

(The App Concept)

Feb 2013 to Mar 2017

Designed mobile and digital product experiences from wireframes to high-fidelity UI and prototypes, and contributed to logo and brand guidelines.

Product Designer

(Scroll for more)

(Core competencies)

Work with me
Product design process tiles: user flow, user need, research, wireframe, final screen and usability testA red paper plane leading a formation of white paper planesDesign system building blocks: color, tokens, grids, typography, components and light and dark themesConnected cubes forming a network

Product Strategy · UX Design · User Research · Prototyping

Smartphone on a pink and blue background
Design components on a laptop screen
3D design tool icons on purple
iPhone held against an orange wall
Laptop glowing in the dark
Fanned color swatches
Smartphone on colored paper
Wireframes sketched on a tablet
Colorful circles arranged in a grid

Mobile · Web · Systems

(Impact & achievements)

Impact in numbers.

10+ years of leading product design across mobile and web. Hover or tap a card to flip it.

50+Products led
(Products)Led design for 50+ products.
−70%Design & dev time
(Design & dev time)Reduced development and design time by 70%.
10Designers mentored
(Designers)Managed and mentored 10 designers.
250+Design system components
(Components)Built a design system with 250+ components.
Let's talk
Abdellatif Ashoush

(Contact)

Let's talk.